We had a guest lecture on Social Marketing by Sean Kidney, here is an encapsulated version of it.
Social Marketing?
Social marketing is the systematic application of marketing, along with other communication concepts to achieve specific behavioural goals by designing "change campaigns" for social good. According to Kidney, "It is the technology about achieving social change."In social marketing, individuals directly or indirectly act as "personal social agents". Marketing is an exchange for mutual benefit, similarly, social marketing bridges constraints between two factors - you sell your "story" to achieve social good - mutual benefit relationship.
The Change
According to Kidney, social marketing aims at behavioural change and attitudinal change. "Compulsion change" - bringing about changes in law and regulation through lobbying, insider and outsider approaches, helps activist organisations achieve their main outcome - social change by tactically targeting powerful people. It aims at mainly using the structural change approach with an element of individual behaviour change as an "engagement strategy".
 |
| Social Change |
Social marketing is the systematic application of marketing, along with other communication concepts to achieve specific behavioural goals by designing "change campaigns" for social good. According to Kidney, "It is the technology about achieving social change."In social marketing, individuals directly or indirectly act as "personal social agents". Marketing is an exchange for mutual benefit, similarly, social marketing bridges constraints between two factors - you sell your "story" to achieve social good - mutual benefit relationship.
The Change
According to Kidney, social marketing aims at behavioural change and attitudinal change. "Compulsion change" - bringing about changes in law and regulation through lobbying, insider and outsider approaches, helps activist organisations achieve their main outcome - social change by tactically targeting powerful people. It aims at mainly using the structural change approach with an element of individual behaviour change as an "engagement strategy".
 |
| Four P's of social marketing camapigns |
Top 10 social marketing campaign tips:
- In-depth research of the problem
- Ascertain target audience
- Establish key advocates, influencers and decision makers
- Plan, prepare and frame messages
- Tell stories, not just facts
- Chalk out collective, realistic, measurable solutions
- Build coalitions
- Neutralise your opponents
- Test your campaign
- Than go public!
Branding Agency
ReplyDeleteThe social media marketing tips you have given here are really good. I was working on social media and Adwords Marketing for a project of mine and was reading a lot of articles on the topic in the last few days. I think your tips cover almost everything one should take care in the field of digital marketing.
ReplyDeleteThis blog is truly useful to convey overhauled instructive undertakings over web which is truly examination. I discovered one fruitful case of this truth through this blog. I will utilize such data now.marketing facebook
ReplyDeleteHa ha… I was just surfing around and took a glimpse at these comments. I can’t believe that there’s still this much interest. Thanks for posting about this. smm panel
ReplyDeleteI appreciate making to debate this, I’m boldy about this and then fancy looking into more on this process topic. If it turns out would-be, any time you achieve professionalism, could you thoughts and feelings modernizing your own site utilizing even further help and advice? This can be very a good choice for me personally. smm panel
ReplyDeleteThis can be a remarkably amazing powerful resource that you’re offering and you simply provide it away cost-free!! I comparable to discovering websites ones comprehend the particular importance of supplying you with a excellent learning resource for zero cost. We truly dearly loved examining these pages. Appreciate it! smm panel
ReplyDeleteYou really should get involved in a tournament for example of the best blogs online. I’m going to suggest this blog! buy Instagram followers
ReplyDeleteI have to admit that i sometimes get bored to read the whole thing but i think you can add some value. Bravo ! smm panel
ReplyDeletecertainly like your web site but you have to take a look at the spelling on quite a few of your posts. Several of them are rife with spelling problems and I in finding it very bothersome to inform the reality then again I will surely come again again. famoid followers
ReplyDelete